Clipper
Motion graphics video created for Clipper's social profiles with the aim of encouraging the reuse of their rechargeable lighters, promoting a message of sustainability and environmental awareness. The project combines modern design and fluid animations to effectively communicate the value of the product and its positive impact on the environment. The visual approach is designed to be immediate and engaging, perfect for social media, where the message must capture attention in a few seconds. I managed every aspect of the project, from the initial concept to graphic design and final animation.
I managed the entire creative process of the project, starting from the initial concept that defines the message and communicative approach. I was responsible for the complete design, creating a coherent and modern visual identity that reflects Clipper's brand values. I created all motion graphics animations, curating the fluidity of movements and the clarity of the message. Finally, I handled the post-production of the video, optimizing it for various social media formats and ensuring maximum visual quality.
