Pasta Maradona
Animations created for the commercial launch of Pasta Diego, a product dedicated to Diego Armando Maradona and launched in collaboration with Paone. The project required a creative approach that honored the legendary figure of the Argentine footballer, combining visual elements that recall both the Italian pasta tradition and Maradona's energy and passion. The animations were designed for various promotional contexts, from social media to advertising campaigns. On the occasion of his birthday I personally created a birthday video for Diego, which he then reposted on his profile of his own volition: it was a real surprise. Unfortunately it was one of the last posts he published before he died.
I managed the entire creative process of the project, starting from the initial concept that defines the visual identity and communicative message of the product. I was responsible for the complete design, creating graphic elements that combine Italian tradition with Maradona's energy. I created all animations, curating the fluidity of movements and visual impact to ensure maximum communicative effectiveness. I personally created the birthday video for Diego, which was reposted by Maradona on his profile. I handled the complete post-production for the commercial launch, optimizing materials for various promotional channels and ensuring visual consistency across all formats.