Tour Sostenibilità
The Sustainability Tour by CNC Media and 3Bee raises awareness among young generations on environmental sustainability and the UN's 2030 SDGs. The tour held 8 free meetings in 4 Italian cities (Milan, Bologna, Rome, Naples) with the patronage of the Ministry of the Environment, ASviS, Young UNESCO and Rai. Special guest Barbascura X, well-known Italian YouTuber, influencer and science communicator.
I managed the complete creation of the Sustainability Tour's visual identity, creating a coherent graphic system that represents the values of sustainability and innovation. I was responsible for the logo design, which becomes the central element of the visual identity, and the creation of all social media banners, optimized for various formats and platforms. I created a promotional animation that effectively communicates the tour's message, and handled the production of the aftermovie that documents the events and captures the energy and impact of the meetings. All graphic elements were designed to be versatile and recognizable, ensuring visual consistency across all communication channels.